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Fastrack manifested a Gen-Z vibe, and we delivered. 

 

Gen Z doesn’t just consume culture; they remix it.

Humour, fandom, nostalgia, fashion, music, art, memes, aesthetics, escapism: blended into one chaotic, glorious vibe.

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Our approach for social? Fastrack becomes their Vibe Bestie.

Instead of a brand talking at them, become a co-creator living with them.

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The plan? Place ourselves right where they are: through content, campaigns, and properties that tune into how they express identity.