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As India dominated the World Cup, the timing was perfect to spotlight a cause that affects 2.7 billion people worldwide: poor vision. In partnership with the OneSight EssilorLuxottica Foundation, Oakley joined hands with Indian captain Rohit Sharma to raise awareness and provide access to vision care for underserved children.

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The campaign came alive through a film and on-ground event where children received free prescription glasses fitted in Oakley frames, transforming the way they see and play. More than CSR, it was a reminder that a clear vision is the first step to unlocking true potential, whether on the pitch or in everyday life.

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This initiative was part of Oakley’s global purpose movement, echoing similar efforts helmed by athletes like Kylian Mbappé.

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Together, these campaigns connect Oakley’s DNA of performance and empowerment to a universal mission: we won’t stop until the world can see.