​​

When Westside expanded Nuon into colour cosmetics, the brief was to launch a range that felt unapologetic, edgy, and true to its youth-first DNA. With Break the Norm as our rallying cry, we created a bold, vibrant launch film that celebrated self-expression without boundaries.

​

This campaign was particularly special: it marked my first directorial venture. From concept to casting a gender-fluid ensemble to being on set and holding the vision together, it was the kind of high that made me want to direct more and keep learning. Supported by a client who gave me the playground to experiment, the result was a launch that not only introduced Nuon Cosmetics but also positioned it as a brand unafraid to go all out.