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Two years of sneakers, street-style stories, and social-first strategy.

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We won the Reebok Classics account after two intense rounds of pitching and for the next two years, we reimagined its digital presence in India. The goal was clear: to heighten awareness, grow the community, and shift brand perception with content that matched the quality of the sneakers.

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We built seamless grids and interactive stories to educate, engage, and drive reach. We collaborated with influencers whose communities mirrored our audience, ensuring growth and relevance. Every month, we handled hype drops and limited-edition launches like Alien Stomper [my fave], Classic Nylon and Pyer Moss. Conceptualised shoots with creators and celebrities that kept the feed fresh, while UGC features turned Instagram into a conversation, sparking more people to tag, share, and engage.

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The results laced up neatly: growing the community from 10K to 40K+, limited drops selling out in under 48 hours, and content that was appreciated not just in India but across global Reebok markets.

 

 Alongside Classics, we also led a couple of projects for Reebok India.