Shoppers Stop has been on a premiumisation journey, and this campaign was designed to reflect the lifestyle of the consumer they want to attract: the new-age Indian traveller. The brief was to position Shoppers Stop as the ultimate fashion destination for modern Indians on the move. Our role was to highlight that journey for them, ensuring they arrived not just prepared, but effortlessly stylish.

​

Shot in Thailand with the legendary Tarun Khiwal, the campaign was memorable behind the scenes, as well; long recce days in scorching heat, shooting on a yacht that swayed across the ocean.  It was my second shoot with the brand, and the campaign that cemented our partnership; it helped us win the mainline account after our successful Diwali work together.

​

 The campaign ran across print, OOH, in-store, in-cinema, and social-first videos, driving a measurable increase in store footfall.