Sparking conversations over crackers.

​

For Diwali, instead of going the usual festive campaign route, we decided to light up Mumbai with conversations.

 

Anchored in Fastrack Smart’s message of Follow Yourself, we crafted a super-fun Vox Pop activation built around a “Would You Rather” game.

​

The campaign played out both online and offline: on social, we launched giveaways and shareable choice cards that sparked hot takes in the comments; on-ground, we got people to weigh in live.

 

The result was Diwali content that felt young, witty, and true to Fastrack’s spirit.