Arijita Das
Creative | Writer
Gifts Of Love & India Weds
Client: Shoppers Stop | 2024 | Print, OOH Campaign & Social Videos
Role: Creative Lead
For Shoppers Stop’s biggest cultural moments, Diwali and the Wedding season, we created two distinct yet connected campaign properties that positioned the brand as a premium one-stop destination.
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Shot by Tarun Khiwal, the work spanned print, OOH, in-store, in-cinema, and social films.
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Gifts of Love became the festive property to spotlight Shoppers Stop’s premium gifting range, capturing everything from glamorous date nights to warm family reunions, and reminding people that Diwali shines brightest when your loved ones light up.
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India Weds with Shoppers Stop turned the spotlight on weddings, showcasing bespoke designer wear crafted for the 'baraat', closest to the bride and groom.
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Together, the campaigns built a festive narrative that was both premium and fashion-forward, claiming Shoppers Stop’s space in gifting and wedding style.










