When Pujo prep starts with an 8-year-old stylist-in-chief.

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For Durga Pujo, we wanted to capture the festival through the eyes of those who look forward to it the most: children. The insight was simple: for kids, Pujo is five days of freedom, food, fun with cousins, and most importantly, new clothes for every day, for everyone, from Saptami to Dashami.

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Our film followed Tinni, an 8-year-old livewire, and her trusty doll Piklu as they took on the role of the family’s unofficial stylists. From assigning outfits to her parents and grandfather to debating choices with Piklu, Tinni made sure everyone in the house was Pujo-ready in Max Fashion style.

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Warm, playful, and rooted in cultural truth, Pujo Shuru Max-e became a charming ode to the excitement of Pujo through a child’s imagination, establishing Max as the go-to brand for festive family fashion.