Turning groceries into gourmet scroll-stoppers.

​

We won the FreshPik account in 2022 with a simple mandate: build an aspirational page that made people go “yum” the moment they landed on it. To make that happen, we started with monthly night shoots at the Jio World Drive store, capturing produce, products, and experiences in a way that felt elevated and indulgent.

​

I was responsible for setting the tone of the page in those early months, defining its look, feel, and content rhythm, before handing it over to the team.

 

What you see here is the foundation we built in those first few months, and the page truly took off from there.