Pujo streets to IPL screens, building brand love for a new gen.

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We won the Spykar account in 2016, and for the next three years, I was key creative across multiple campaigns while leading the brand’s social presence.

 

From taking a scrappy friend crew to Kolkata to crack one of the freshest Pujo campaigns, to standing awestruck on set with Dhoni for the IPL RPS shoot, to finding the face for the OG Young & Restless campaign, it was a ride that mixed hustle, instinct, and fun.

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When Spykar first came to us, the younger generation barely registered its presence. By the time I signed off, we had turned that around, building a thriving digital identity and hitting the sweet spot of brand love with India’s restless youth.