When Fastrack entered the smartwatch space, the challenge was clear: stand out in a category that often tries too hard to look “tech-y.”

With Follow Yourself as the brand proposition and Ranveer Singh as the face, our task was to make Fastrack Smart’s digital home feel like anything but another overachieving tech page.

​

The unlock was in Fastrack’s DNA: edgy self-expression, now with a smart twist. We built an IG presence that was playful, relatable, and constantly evolving: from a glitch-in-the-feed launch for Follow Yourself, to collabs with real creators and fictitious ones like Kaanta Singh, to giveaways and gamification that pulled people in. Each product launch became a themed moment, while admin-led reels delivered stories in ways that felt as shareable as consumer content itself.

​

The results spoke loud and clear: 12K followers in under 3 months, 60K in the first year, a 32% spike in online sales in Q1, and two major wins: SAMMIE and MOMMIES 2024 for our page launch strategy.